Counter Culture

Counter Culture Coffee served fresh in the cafe and sold in our coffee aisle!


Since our founding in 1995, Counter Culture Coffee has represented a different way of bringing coffee to market: sourcing incredible handmade coffees directly from farmers and cooperatives, and roasting so that we bring out their unique flavors.We want to share these great coffees as the fresh, seasonal fruits that they are. We only sell coffee at the peak of their flavor and freshness, so our selection of coffees grows and changes as we find other coffees to share. Our seasonal selection of single-origin coffees, limited-release offerings, and year-round selections are, to us, the best expression of coffee’s diverse traditions and origins.

In addition to our continual search for quality-driven coffee around the world, we engage in quality development at every stage of the coffee chain—from initiatives at origin and brewing experimentation at home to honing in on the best roast and improving the information available to our consumers on our packaging and online. We recognize that freshness is paramount to quality, and we keep as little roasted coffee on hand as possible. We also roast to order and our coffee is roasted, bagged, and shipped on the same day. All this dedication to quality allows us to trade in the real thing: delicious coffees straight from the amazing farms on which they were grown. We proudly identify each coffee with the farm or co-op’s real name, never obscuring the origin of coffee with marketing hype. We’re passionate about traceability and transparency, but at the end of the day, we measure our success by the flavors of great coffee in your cup.

Counter Culture Coffee is dedicated to finding and bringing to market the most exciting and delicious coffees in the world. Located right here in Durham – it doesn’t get any fresher than this! Follow Counter Culture on Facebook.