Since December 1994 Highland Brewing Company has been filling their liter bottles by hand. Their original brewery in downtown Asheville, NC produced 6,500 barrels of beer per year.
We want to be the brewery of choice in the Southeast. To achieve that goal, we believe it takes more than great beer. With each new hire, it doesn’t take long to learn Oscar’s mantra: Honesty, integrity and respect. Nothing about beer, not specifically. But the larger ideals that lead to great beer – caring about how it’s made, caring for the people involved, from the grain farmer to the mom at the grocery store. Operating within these lines gives rise to a culture around a product. A culture that is sustainable for our employees, our customers and our environment.
“Our beers are just like us, a wee bit different. Few of our beers fall into categories, but we believe each beer is excellent. We believe each beer has a personality – and personalities like ours don’t always fit into categories.”